C21 Screenings - Rainbow SPA

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About Rainbow SPA...

Founded in 1995 by Iginio Straffi, Rainbow is a pioneer in the animation industry and the largest animation studio in Europe. It is the only production company in Italy able to complete all stages of animation production in-house, from concept and story boarding to final design and voice dubbing. Its highly skilled production teams work out of Rainbow’s two state of the art studios in Loreto and Rome.

With an award-winning team of directors, scriptwriters, artists, special effects and 3D designers, Rainbow has grown to be a leader for quality animated series and movies with proven licensing results. Rainbow’s most successful property to date, Winx Club (104 half-hours in 150 countries) is one of the most successful 4-12 year old girl properties of all time, boasting an astounding 600 licensees and $2 billion in revenues. Other Rainbow properties include Tommy & Oscar, Monster Allergy, and Huntik.

PopPixie (52 x 13”) is Rainbow’s latest series launching in Spring 2010. PopPixie features non-stop comedy and hilarious adventure, effectively appealing to a cross target of families, teens and the 5-12 year old market. The story takes place around Pixiville, home to the sweet and quirky Pixies (who get their magic from Pops in the Tree of Life), their amusing magical animal side-kicks, the grisly gnomes, and a gang of surly teenage elves. The Pixies were introduced in Winx Series Two to great audience acclaim and even had their own No.1 toy brand in 2007.

Maya Fox is the next concept in development with Silvia Brena (former director of Cosmopolitan Italy), based on a hugely successful novel, website, blog and magazines (circ 70,000-80,000/month). Geared towards women (13-17), Maya brings thrills and fashion together through a mysterious young character who can speak with the dead…and remains deadly trendy despite being pursued by a serial killer.